Cheeky Merlin
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Pricing

Priced per agency, not per headache

Every plan includes the prediction engine and the self-healing loop. The tiers differ on seats, clients and how many AI agents you unlock.

Merlin

Solo

$99/mo

or $999/yr billed annually (save $189)

For one business — your own, or your first client.

  • 1 team seat
  • 1 active client
  • 3 AI agents included: Social Media Manager, Content and Analytics
  • Predicted conversion rate before you spend
  • Landing pages & funnels
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Most popular

Studio

$299/mo

or $2,990/yr billed annually (save $598)

For an agency running its own book of clients.

  • 10 active clients included, then $25/mo per active client
  • Unlimited team seats
  • All 20 AI agents included
  • 500 sourced leads a month — no separate data subscription
  • Predicted conversion rate before you spend
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Agency

$499/mo

or $4,990/yr billed annually (save $998)

Resell Merlin as your own platform. Unlimited sub-accounts.

  • Unlimited sub-accounts. 10 active clients included, then $49/mo per active client — AI agents included.
  • Unlimited team seats
  • Your branding, your domain, your pricing
  • All 20 AI agents
  • 2,000 sourced leads a month

Includes white label, your domain and pricing, resale rights, and 4× the sourced leads.

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20 AI agents included on Studio and Agency

Comparable AI add-ons cost about $97 per client elsewhere.

ClientsCheeky Merlin Agency A leading all-in-one platform, with its AI add-on
10 active clients$499/moabout $1,467/mo
21 active clients$1,038/moabout $2,534/mo
50 active clients$2,459/moabout $5,347/mo

The other platform's figures are its published $497/mo agency plan plus its AI add-on, about $97 a month for each client account. Usage charges are not included on either side.

Custom Enterprise

For companies running past what the Agency plan includes — many locations, many brands, or procurement requirements the self-serve plans do not cover.

  • Custom seat & client volume pricing
  • Everything in the Agency plan
  • Dedicated support & onboarding
  • Custom SLA
  • Invoiced billing available
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All plans include a 14-day free trial. You add a payment method at checkout and are not charged until it ends.

Questions

Before you pick a plan

Do I need a credit card to start a free trial?
Yes — you'll add a payment method during checkout, but your 14-day free trial starts immediately and you won't be charged until it ends. Cancel anytime before then and you're never billed.
Can I switch plans later?
Yes. You can move between Solo, Studio and Agency as you grow — reach out and we'll handle the change on your account.
What does "predictive" and "self-healing" actually mean?
Before a campaign launches, Merlin scores real buyer-psychology signals into a Buyer Intent Score and a predicted outcome — no guessing. Once real results come in, it compares what it predicted to what actually happened and recalibrates its own scoring automatically, so every prediction gets sharper over time. It's honest math, not a black box.
Do the AI agents spend my clients' ad budget on their own?
No. Merlin's agents draft ad copy, answer inbound leads, and produce real reports and outreach — but a human always makes the call on live ad spend. Nothing here launches or edits a paid campaign without you.
How accurate are the predictions, honestly?
A prediction is a prediction, and the first ones Merlin makes for a new client are the weakest it will make — it has no results from that account to learn from yet. What makes it worth having from day one is that the score is built from real signals you can inspect rather than a vibe, and that Merlin records every prediction against the real outcome and corrects itself. You can see that correction log inside the platform. Any vendor quoting you a single accuracy percentage for every client and every campaign is selling you one.
Does Cheeky Merlin schedule and publish social posts?
A content calendar with client approvals is included, and WordPress publishing is live. Publishing to Instagram, Facebook, TikTok and Google Business is pending each platform's app review — you can connect those accounts and schedule into them now, and Merlin will tell you it is holding rather than pretend to have posted. Social scheduling is not what Merlin is built around — it is a supporting tool for client work that starts with a predicted campaign. If scheduling and social listening are the main thing you need, a dedicated tool will serve you better.
How is White Label different from just using the platform?
White Label gives you your own branded instance with a custom subdomain and logo, plus the ability to create and manage sub-accounts for your own clients — a resale layer on top of the core platform.
Is my data separated from other agencies on the platform?
Yes. Every agency runs on its own fully isolated database — there is no shared data between tenants.

Start on any plan. Change your mind later.

14 days free, and moving between plans does not cost you your data.

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