Pricing
Priced per agency, not per headache
Every plan includes the prediction engine and the self-healing loop. The tiers differ on seats, clients and how many AI agents you unlock.
Solo
$99/mo
For one business — your own, or your first client.
- 1 team seat
- 1 active client
- 3 AI agents included
- Full CRM, tasks & approvals
- Content & social scheduler
Studio
$299/mo
For an agency running its own book of clients.
- 10 active clients, then $25/mo each
- All 20 AI agents included
- 500 sourced leads a month — no Apollo subscription
- Full CRM, tasks & approvals
- Content, social scheduler & real platform reporting
Agency
$499/mo
Resell Merlin as your own platform. Unlimited sub-accounts, no per-account fee.
- Unlimited client sub-accounts — no per-account fee
- 10 active clients included, then $20/mo each
- Your branding, your domain, your pricing
- All 20 AI agents
- 2,000 sourced leads a month
Custom Enterprise
For large companies running past Corporate’s included seats and clients.
- Custom seat & client volume pricing
- Everything in Corporate
- Dedicated support & onboarding
- Custom SLA
- Invoiced billing available
All plans include a 14-day free trial. You add a payment method at checkout and are not charged until it ends.
Questions
Before you pick a plan
Do I need a credit card to start a free trial?
Yes — you'll add a payment method during checkout, but your 14-day free trial starts immediately and you won't be charged until it ends. Cancel anytime before then and you're never billed.
Can I switch plans later?
Yes. You can move between Starter, Corporate, and White Label as your agency grows — reach out and we'll handle the change on your account.
What does "predictive" and "self-healing" actually mean?
Before a campaign launches, Merlin-MMA scores real buyer-psychology signals into a Buyer Intent Score and a predicted outcome — no guessing. Once real results come in, it compares what it predicted to what actually happened and recalibrates its own scoring automatically, so every prediction gets sharper over time. It's honest math, not a black box.
Do the AI agents spend my clients' ad budget on their own?
No. Merlin's agents draft ad copy, publish real organic social posts, and produce real reports and outreach — but a human always makes the call on live ad spend. Nothing here launches or edits a paid campaign without you.
How is White Label different from just using the platform?
White Label gives you your own branded instance with a custom subdomain and logo, plus the ability to create and manage sub-accounts for your own clients — a resale layer on top of the core platform.
Is my data separated from other agencies on the platform?
Yes. Every agency runs on its own fully isolated database — there is no shared data between tenants.
Start on any plan. Change your mind later.
14 days free, and moving between plans does not cost you your data.